Fashion and Advertising Trends for 2025: What’s Trending?

The fashion and advertising industries are constantly evolving, reflecting social changes, technological advancements, and new market demands. In 2025, trends point to an even stronger movement towards inclusion, sustainability, and digital innovation. If you are a model or work in the fashion and advertising industry, staying ahead of these trends is essential to standing out.

1. Representation and Inclusion: The Rise of Diverse Models

In recent years, fashion and advertising have embraced diversity like never before, and this trend is becoming even more prominent in 2025. Brands are seeking models of all ages, body types, ethnicities, and backgrounds to reflect society more authentically. This means more opportunities for adult models, plus-size models, seniors, and individuals who do not fit traditional beauty standards. If you’re starting your career or already have experience, now is the perfect time to invest in a portfolio that highlights your uniqueness.

2. Sustainability and Conscious Consumption

Environmental concerns have had a strong impact on the fashion and advertising industries. In 2025, there is a growing use of recycled materials, an emphasis on circular fashion, and a shift toward more eco-friendly production processes. This also extends to advertising campaigns, which increasingly feature brands aligned with responsible consumption. Models and professionals who engage with sustainability initiatives will have a competitive edge in landing roles in campaigns that promote these values.

Model: Kiara De Los Santos

Photo: Renata O'donnell

3. Digital First: The Influence of Technology and Social Media

Digital advertising continues to dominate, and brands are investing heavily in interactive and immersive online campaigns. In 2025, augmented reality, 3D videos, and personalized consumer experiences will be major trends. Platforms like TikTok and Instagram remain crucial for brand promotion, meaning that models need to know how to position themselves online. Having a well-structured social media presence, creating dynamic content, and engaging with audiences are key skills for securing more opportunities in the industry.

4. The Rise of the Natural Aesthetic and “No-Filter” Trend

While past fashion and advertising were heavily tied to highly edited and polished images, 2025 is embracing realism and authenticity. The “no-filter” concept is gaining traction, prioritizing more spontaneous campaigns, genuine expressions, and an aesthetic that conveys truthfulness. For models, this means that natural poses and facial expressions will be increasingly valued.

5. The Nostalgia Revival and Retro Aesthetic

Fashion always revisits the past, and 2025 brings strong references from the ‘90s and 2000s, both in clothing styles and advertising aesthetics. This includes oversized pieces, vibrant colors, nostalgic prints, and a blend of classic and modern elements. Understanding these references can help models prepare for castings and editorials that explore this look.

6. Inclusive Advertising and Humanized Storytelling

Advertising campaigns are becoming more focused on telling real and emotional stories. Consumers want to connect with brands that have purpose and authenticity. This means that campaigns will seek models who bring naturalness to advertisements, valuing not only their appearance but also their personality and charisma in front of the camera.

Conclusion: How to Prepare for 2025 Trends?

If you want to stand out in fashion and advertising this year, it’s essential to keep up with these trends and adapt them to your work. Update your portfolio with photos that reflect authenticity, build a strong digital presence, seek training to better understand the industry, and most importantly, be yourself! The market is increasingly open to diversity and to those who have something unique to offer.

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Fashion and Advertising Trends for 2025: What's Trending?